Born in the 1980s, I have the privilege of experiencing the rise of the Internet, the come and go of marbles and skipping ropes -- but something that I realise has never changed through the years, is the power of story telling. Somehow, the whole process of hearing someone on the chair sharing their day or experience, or reading it from a book -- and today, through social media, still intrigues. No content can be as powerful as a story.
But why print and not other things? Well, print engages more senses than digital can ever do. The very difference of placing an idea on print versus just publishing it on social media, is the entire user experience of holding the print itself. Print engages more than just the sense of sight (at most audio) that comes from digital medium -- it engages the sense of touch, smell (the smell of an old book grandpa passed down).
Hence the importance of choosing the right paper that gives us the "surface feel". The surface feel can tell you a lot about the paper, e.g. size, contours, surface texture, weight, and stability.
Also known as copier or printer paper, offset paper is frequently used for letters and notebooks because it can be written and printed on over and over again; this makes it suitable for copiers, ink-jet, and laser printers.
Offset has high brightness and a “rough” surface, which allows it take on colour better. It can be written or printed on at will because no water-based coating is applied.
Art (coated) paper
Coated or art paper is made of chemical pulp which often has a high non-wood percentage. The matt or glossy finish applied and the water-based coating (dispersion coating) applied gives a smooth, closed surface which makes this paper harder to write, print, or stamp onto. The dispersion coating seals the colour and gives the paper increased stability, which leads to excellent printed images with sharp contrasts. Coated paper is the perfect illustration printing sheet, just right for flyers, brochures, and similar visual products.
Poster (outdoor) paper
With a grammage of 115gsm, poster paper is hard-wearing and weather-proof, woodfree white with a matt coating on one side. The blue rear side prevents whatever is behind the paper from showing through the poster once it has been pasted up; the paper’s translucent basis and its UV resistance make it particularly suitable for outdoor use.
Postcardboard / chromo board
Cardboard used for post cards is often called chromo board, and is kind of mixture between art and offset paper as one side is varnished and given a water-based coating, making it unsuitable for writing on, while the rear side is left matt. Due to the very high stability of chromo board, it is particularly useful for postcards or presentational materials which need to be writable on one side.